Web hosts store your site on a hard drive that anyone with an internet connection can access.
If you’re using a hosted platform for your website, you have very little control over your hosting. But if you’re using a self-hosted platform like WordPress, it’s up to you to find somewhere to host it.
So how do you choose a good web host for SEO?
Most SEO guides say that dedicated hosting is better than shared hosting. That’s true, but it doesn’t make much difference until your website gets tons of traffic. Cheap hosting from any reputable company is fine for most people; there isn’t much difference in performance between hosts when you’re paying a few dollars a month.
However, there are a few things that do matter:
Security. Make sure the host gives you a free SSL/TLS certificate or supports LetsEncrypt—a nonprofit supplying free TLS certificates.
Server location. It takes time for data to travel between the server and visitor, so it’s best to choose a host with servers in the same county as most of your traffic.
Support. 24/7 support is ideal. Test how good their support is by asking the questions above before you sign up.
SIDENOTE. Don’t fret about server location too much. If you find that speed is an issue, you can always invest in a CDN (Content Delivery Network). This creates copies of your website on servers around the world so that pages are always served to visitors from a nearby server. Setting up and using a CDN is outside the scope of this guide, but here’s how to do it with WordPress.
Create a positive user experience
Google wants to rank pages that give visitors a positive experience. They say so in their SEO starter guide:
You should build a website to benefit your users, and any optimization should be geared toward making the user experience better.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Here are a few simple ways to do this:
Use HTTPS
Nothing is worse for visitors than their personal data being susceptible to hackers. Always encrypt your site with SSL/TLS.
Choose an appealing design
Nobody likes a website that looks like it was designed in the ’90s. So while there’s no need to redesign your website every six months, it should at least be visually-appealing and reflect your brand.
Make sure it’s mobile-friendly
Google says more searches are now performed on mobile than desktop, so it’s critical that your website is as pleasant to use on mobile as on desktop.
Use a readable font size
People browse the web using all kinds of devices nowadays. Make sure your content is readable across the board.
Avoid intrusive pop-ups and ads
Everyone hates ads, but sometimes you might need them. If that’s the case, the key is to avoid intrusive ones. Google has some advice on what is and isn’t okay here.