Influencer marketing has become one of the Consumer Email List main banners of advertising strategies . According to Infoadex , only in Spain, it generated Consumer Email List more than 75 million euros in 2020. The forecasts for this year and the next are just as favorable and it is estimated that this year the investment in the sector will move around 150 Consumer Email List million euros. In fact, experts conclude that in 2024 it could have reached 240 million euros.
With this background, Nielsen has Consumer Email List developed InfluenceScope , a tool that brings together four metrics that brands should Consumer Email List keep in mind to ensure that their influencer campaign is successful. What led the company to bring this project to life was that a study they did. This concluded that the campaigns developed Consumer Email List by influential people in social networks are up to four times more remembered by the audience.
In addition, they manage to increase the Consumer Email List purchase consideration of users by up to 17 points , compared to users who are not Consumer Email List exposed to this type of advertising. However, all of these results can be achieved if done Consumer Email List right. To do this, we must identify the most suitable influencer, determine what type of content you want to make and, of course, measure the return on investment. What is InfluenceScope like?