The day before yesterday, i interviewed kuaishou's Whatsapp Mobile Number List growth strategy product, and the interview experience and self-feeling were not bad. Kuaishou and douyin, as the two giants in the short video industry, are often put together for comparison. So before the interview, i did Whatsapp Mobile Number List some related preparations. Below are some of the materials i prepared and my own thoughts. There are many articles on the internet that talk about the difference between kuaishou and douyin, and they basically focus on the aspects of traffic distribution, content tonality, interaction form, and monetization method.
So when i first started preparing for the interview, i also Whatsapp Mobile Number Listprepared the following materials around these aspects. 1. Traffic distribution kuaishou's decentralized distribution model, the algorithm introduces gdp + gini coefficient, allowing kuaishou to give platform ugc authors a fair and inclusive traffic Whatsapp Mobile Number List distribution, allowing platform authors to accumulate their own private domain traffic. Douyin adopts centralized distribution logic, heavy operation, and strong explosiveness. 2. Content tone the content tone of kuaishou is more real life, and all the old irons can show all aspects of their lives on the kuaishou platform and be exposed.
Douyin's strong intervention in content Whatsapp Mobile Number List makes douyin's content more unified, beautiful and interesting, just like douyin's slogan "record a better life". 3. Interactive form the main interactive form of kuaishou is dual-column video. Through the dual-column waterfall stream, each Whatsapp Mobile Number List video is given relatively inclusive exposure opportunities and more choices are left to users. Douyin is a single-column large-screen, public domain content product with strong intervention, and the videos pushed to users are all high-quality content selected by the platform.