After all of the companies surveyed are interested in using review management software. of managers are unaware of the benefits and features of such software. Online reputation tools help companies stay up to date with what is being said about them and their products on various blogs social networks and media and support them in responding to them. Furthermore many programs such as helpdesk or CRM software have integrated functions for recording and managing reviews. Artificial intelligence AI is a growing trend in customer review analysis.
In enterprise e-commerce companies AI is already being used to evaluate customer opinions . Product improvements and innovations can be based on analytical decisions which makes them more promising. At the moment AI is only worthwhile for companies with a very high number of customer reviews. However AI functionalities Specific Database are being offered in more and more programs which also include helpdesk and CRM. This makes AI accessible to small companies as well and is definitely one of the top upcoming trends when it comes to evaluating online reviews.
Online shop reviews are particularly important of German online shoppers have already fallen victim to fraud at an online shop once or more than once. Fraud cases continue to rise during the crisis. The crisis has made it more important than ever for online shops to collect reviews. of consumers read customer reviews about online shops on third-party websites to check their safety. Star ratings in search results Companies can use online ratings to appear higher in Google search results and positively influence user click behavior. Star ratings can be integrated into the organic search using so-called rich snippets . Rich snippets are not only for products but also for events recipes local amenities etc.