Stickiness . For the platform, the slowdown in bulk sms service traffic has further tightened the control of traffic, prompting more traffic to be concentrated in head companies and clearing out of mid- and long-tail merchants. Under such circumstances, the combination of small and medium-sized businesses and private domain traffic is more urgent. Then, to further bulk sms service study and analyze the public domain traffic and private domain traffic of the platform, what is the operational logic between them?
First of all, it should be clear that when the traffic is Bulk Sms Service abundant, a large amount of free or low-cost public domain traffic can be converted into private domain traffic of brands and merchants, and the private domain traffic of merchants will be deposited on the platform and become the public domain traffic of the platform. However, when the bulk sms service traffic dividend declines, the platform's demand for public domain traffic control and monetization increases, and the contradiction between public and private domain traffic intensifies.
Second, private domains are not a new concept. Before bulk sms service social networking was widespread, address books and emails were all manifestations of private domain traffic. With the emergence of social platforms such as WeChat and Weibo, the connotation of private domain traffic has been further extended. For brands and businesses, private bulk sms service domain traffic also means the precipitation of real user assets. Traffic operation logic of private domain e-commerce On the one hand, many brands and merchants have accumulated a part of the initial "fans"