The Douyin box was quietly launched, and the content and traffic competition for "interested e-commerce" by Byte, Ali, and Pinduoduo has entered a white-hot stage. There have been rumors for a long time that ByteDance Douyin will be an independent e-commerce company. In September 2021, Bytedance launched the cross-border e-commerce TikTok Shopping. In November 2021, Byte also launched Fanno, an independent cross-border e-commerce platform. In mid-December 2021, Douyin Box will be officially launched. It can be seen that the traffic black hole platform Douyin has a "deep love" for e-commerce. Douyin’s daily active users reached 800 million, the per capita usage time exceeded 2 hours, and the traffic reached the first short video platform. Douyin, which has overflowed traffic, seems to have always been full of monetization anxiety outside of advertising.
The growth of Douyin’s advertising business has begun to slow down, the game is still in the early stages of burning money, and the education business has been cancelled. The independent e-commerce platform has become the most attractive flower on telemarketing list the road to monetization of Douyin at this stage. Recently, I have experienced and compared the "Douyin Box" to see if this product, which is a benchmark for Xiaohongshu and the Deshuacao community, is expected to create a grass-growing platform with content based on e-commerce interests? 1. Full marketing, low cost performance? "Open the trend of life" is the slogan after the Douyin box is opened. Douyin Box is an independent e-commerce app developed by Douyin e-commerce business. In the application description, the official introduction is about style, fashion, shopping, from street culture to high-end fashion, from dressing skills to makeup and skin care and thousands of items.
Together with Wanchaowan users, capture global fashion trends and start a trendy life. Although in the official introduction of Douyin Box, this is a community with the theme of wearing clothes, make-up, and trendy play, but it is not difficult to open the software telemarketing list to recommend clothes and beauty, which is similar to "Little Red Book". The same grass growing community. When you open the Douyin Box APP, you can see that the home page interface is not very different from Douyin. The familiar black and white color scheme, the familiar comment button, and the blogger have the same Douyin filter style. Left: Douyin Box Homepage / Right: Xiaohongshu Homepage.